Marketing based website design is an approach that seeks to integrate the right marketing into the design of your website. While the first step is to have a professional looking website with quality content, if you simply stop here, you leave important opportunities on the table and give the competition a chance to gain the advantage. A Marketing based website design is about making your website more than just a place where you post information about your business. It’s about making your website sell your products or services.
Principles of Our Website Design
The first step of our marketing based website design is to make sure your site has the right look. You want your website to convey the professional, capable nature of your business.
Lead generation is critical to the success of any business. We make sure that you have all the right lead generation tools in place. When your website generates leads and actively helps to build your lists, it gives you the ability to focus more on what you do best – running your business.
Social Marketing Integration
Social marketing integration is a big part of our marketing based website design strategy. We enable your website to harness the power of social networking and media sites. This is a great way to create additional traffic and improve the overall user experience of your website, giving your customers a quick and easy way of contacting you.
Your website wouldn’t be very useful to you if you couldn’t add new information and content as it becomes available. As part of our website design approach, we create dynamic sites that you can easily update with your own content as you see fit.
Designed for the Right Market
All of our designs take into account the target market for your business. We’ll design a website that communicates with the markets you need. If you’re building your business in the local area, we incorporate the right tools for the job, like Google Places which can help create awareness of your business among local consumers.
Anytime users can’t properly view your website because of the platform they’re using, you lose potential customers. Our marketing based website design approach takes this into account. We make sure your website is accessible to different browsers and platforms.
Why Marketing Based Website Design Works
Marketing based website design works because it recognises the potential for your website to act as something more than just an advertisement. When done correctly, a website can do more than just create awareness of your business; it can also sell your products or services. The great thing about marketing based website design is that it pays for itself. Once implemented, this strategy acts as a salesman on its own, generating income for your business in a way that wouldn’t be possible using standard, run of the mill website design techniques.